Analysis of The Influence of Application Design, Customer Service, Security/Privacy, and Fulfillment Towards Customer Loyalty Through Customer Satisfaction and Customer Trust as Intervening Variable on The Customers of Shopee Application in Medan, Indonesia

This study is conducted to analyze the influence of application design, customer service, security/privacy, and fulfillment towards loyalty through satisfaction trust as intervening variable on customers Shopee in Medan, Indonesia. 275 respondents with characteristics male female, ranging from 18-60 by age, lives has transaction using Application at least twice past year. adopting quantitative approach causal- comparative research method. The result this which obtained Structural Equation Model (SEM) AMOS software version 22.0 shows that design significant satisfaction, no trust, service security/privacy loyalty, loyalty.